Overview​

Advances in consumer electronics have raised expectations for improved in-vehicle experiences. The need for high-performance compute and graphics technologies is increasing, and AMD is at the forefront of this trend with high-performance processors and adaptive SoCs powering unique in-cabin experiences from technology partners such as Tesla and Daimler.

automotive AI

Driver Experience

Drivers face many distractions on the road. Our high-performance and adaptive SoCs can accelerate AI-enabled features such as natural language voice control, driver monitoring, surround view, plus advanced ADAS features.

woman in automated driving car

Workplace on Wheels

Seamless connectivity takes the in-vehicle experience to a whole new level. Allow passengers to do more on-the-go, with the connectivity they’re used to from home or office systems.

automotive gaming

Entertainment for All

Make journeys memorable with individual entertainment options for all family members. AMD Ryzen™ Embedded processors bring leading 3D graphics performance and 4K multimedia capabilities to the vehicle's infotainment system.

Reimagining In-Vehicle Infotainment

AMD is transforming in-cabin infotainment into a high-fidelity PC experience.

In-Vehicle Experience Architecture

High-performance, flexible system that can scale to help meet customers’ mid- to high-range digital cockpit needs.

IVX Architecture chart

Automotive Software Solutions

AMD partners with a network of innovators shaping the future of the automotive industry through groundbreaking software solutions.

Luxoft is a trusted partner that designs and delivers effective, scalable, and outcome-based software solutions for mission-critical processes.  Luxoft draws on their extensive partnership ecosystem and deep domain knowledge to drive technology performance, operational efficiency, and continuous innovation in multiple industries.

Qt group is a global software company that helps developers create applications, automotive HMI, and smart devices that users love. Qt's products and services help developers increase productivity throughout the product development lifecycle, from UI design and software development to quality management and deployment.

Siili Auto builds modern HMIs and shortens the time for innovative products to hit the market. Siili Auto is a creative technology team filled with passion and fully focused on HMI innovation and HMI creation for the next generation mobility.

AMD, The Future of In-Vehicle Experience

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Proliferation of Driver and In-Cabin Monitoring Systems

4

4 in-car cameras projected per car by 2025
(IHS)

56M

56M cameras forecasted for DMS by 2028
(Strategy Analytics)

59%

59% penetration rate of drowsiness detection systems by 2028
(Strategy Analytics)

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Driver Monitoring Systems (DMS)

Driver monitoring systems (DMS) actively monitor the driver’s state of attentiveness and engagement in real-time using vision-based and infrared sensors. AMD technology can efficiently detect and analyze:

  • Head pose and orientation
  • Eyelids
  • Eye gaze
  • Pupils
  • Emotions
  • Attentiveness
  • Sunglasses
  • Scarves
  • Face masks

Read about our collaboration with Seeing Machines.

In-Cabin Monitoring Systems (ICMS)

In-Cabin Monitoring Systems (ICMS) quickly and accurately identify vehicle occupants’ identity, emotions, gestures, and preferences in real-time to help enhance safety and comfort within the vehicle. The AMD XA Zynq™ 7000 and Zynq UltraScale+™ MPSoC platforms can adapt to any sensor configurations, including multiple vision-based, infrared, and radar sensors throughout the interior of the vehicle. Supported features include:

  • Multi-face detection
  • Number of occupants
  • Occupant location
  • Occupant biometrics
  • Seatbelt detection
  • Pet detection
  • Child seat detection

Read about our collaboration with Eyeris.

child in car seat

Driver Information

Augmented Reality HMI Solution

From wide-angle heads-up displays to augmented reality for driver assistance and navigation, the XA portfolio enables an integrated design approach that can help decrease BOM cost and development time. XA advanced capabilities include:

  • Multi-path video routing
  • HUD controller
  • Rear camera support with fast start up
  • Integrated vehicle processor
  • Bridge video standard
automotive augmented reality hud

Portfolio

Case Studies

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